Blake Park.
Innovative strategic marketing exec
for full-time and advisory marketing leadership roles
If you are looking to propel your company ahead with smart marketing, you've come to the right place. You'll find that I bring a combination of ambidextrous (right- and left-brain) strategic thinking and scrappy doing that underpins my track record of building differentiating strategies and break-through-the-clutter marketing and sales enablement that have accelerated revenue growth and customer lifetime value at companies ranging from startups to Fortune 1000 companies.
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I'm a full-stack marketer, having led product marketing, growth marketing, and brand development for B2B and B2C companies. My experience spans agency, consultancy and client corporate environments. Digitally astute. Data- and humanity-driven. Intensely collaborative. Globally attuned.
And more humble than this website would suggest.
01 CAPABILITIES
Assessed areas of expertise
PRODUCT MARKETING AND BRAND STRATEGY
Value prop and positioning
Messaging architecture
GROWTH MARKETING COMMUNICATIONS
Campaign development
Evergreen trigger programs
CUSTOMER AND MARKETPLACE INSIGHTS
Segmentation and personas
Journey mapping
Competitive analysis
Engagement architecture
Content strategy
Marketing research
Social media
Paid media
Go-to-market
MARKETING OPERATIONS, INCLUDING MARTECH, DATA, AND ORGANIZATION DESIGN
eCommerce
Data and analytics
Organizational design
Martech
NOTE: Capability scores are heuristically calculated, synthesizing LinkedIn expertise votes, client and colleague feedback, and self assessments
02 CAREER TIMELINE
August 2020-present
Silicon Valley Bank
and Slooster
2012-2017
SapientRazorfish
(now Publicis Sapient)
Group Vice President of Strategy
Directed Western US strategy practice. Launched new ways to develop customer experience strategy and business models using customer journey engagement maps. Developed multiple campaigns for clients such as AWS and Bank of the West, revamped Charles Schwab website, reimagined Adobe's customer service. New business wins tripled region's billings.
Managing Director of Integrated Marketing Strategy at SVB and Founding CEO at Slooster
At SVB, overhauled marketing for the bank's largest segment in CMO-like capacity. Launched the bank's first personalized client acquisition nurture program; overhauled webpages that increased leads by 31% and doubled pipeline quality; developed product positioning and messaging for a new digital banking platform that achieved an 87% adoption rate; launched ad campaigns that boosted traffic 95-114% in emerging markets. Role ended June of 2023. Subsequently founded Slooster, an AI-fueled collaboration tool for B2B buying committees making software and other complex purchases.
2017-2018
Infosys Digital
Associate Vice President, Senior Strategist
Directed digital strategy for transforming companies into more agile and customer-centric entities. Oversaw re-platforming Southern California Edison's website. Led development of personas and customer engagement architecture for Apple, and new ways to develop customer experiences for REI. Successfully pitched new and expanded relationships, including Google, Apple and REI.
2012
Getty Images
Vice President of Digital Marketing
Led team of 42 dispersed across three countries to improve collaboration, cutting campaign development time by a third and $1.2 million in agency fees. Improved average campaign response rates by 15%. Consolidated $40-million global media buying to gain efficiencies. Forged new positioning strategies for two key subsidiaries, increasing year-over-year revenues by 30%.
2018-2020 (July)
Accenture Song
Managing Director
Led digital marketing transformation business development for cloud computing, financial service, retail and telecom clients. Developed marketing strategy for a technology company to expand into a new category with customer insights, competitive analysis, positioning strategy and accompanying messaging architecture for differentiation, content strategy and activation campaign playbooks. Turned around major account about to be lost by revamping overseas team. Launched account-based marketing practice to generate new revenue and expand the firm's B2B offerings.
2006-2011
Wunderman
(now VML)
Vice President of Strategy
Oversaw global strategy for the Microsoft account. Recruited and coached team of 10+ strategists. Crafted Microsoft's initial cloud computing positioning and 40+ campaigns. Led strategy for pitches to win new business in the US, China, Spain, Mexico, and Japan.
2003-2006
AT&T and Cingular
Senior Consultant
Spearheaded launch of data-driven customer lifecycle management program, generating more than $4 million in incremental revenue in six months. Overhauled sales support communication program.
Early career experience
CMO at Imandi (sold to HPE)
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Director of eCommerce at Getty Images
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Web Marketing Manager at Sierra Entertainment
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Founder of USC Business Magazine,
Senior Director of Marketing at USC
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MBA Intern at The Walt Disney Company
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Education
MBA (double concentration in Marketing and Entrepreneurship), Marshall School of Business at the University of Southern California
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BA (designed interdisciplinary Leadership Studies major), Yale University
Executive education programs at Darden School of Business, University of Virginia, and Stanford University
03 B2B MARKETING EXPERIENCE
Tech and Cloud Computing
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Microsoft
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ServiceNow
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AWS
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Apple
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Adobe
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Simpco
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Qualcomm
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Intel
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VMware
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HP
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Tile
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Uber (U4B)
E-commerce and Industrial Products
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Getty Images
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School Specialty
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Sherwin-Williams Industrial
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Henkel
Financial Services
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Silicon Valley Bank
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Bank of the West
Telecom
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Eitelstat
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Sprint
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AT&T
04 B2C MARKETING EXPERIENCE
Tech and Social Media
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Apple
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Microsoft
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Google
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Tile
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GoPro
E-commerce, Retail, Real Estate, and Consumer Goods
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Walmart
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Target
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RE/MAX
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Amazon
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ASICS
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Whirlpool
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Sierra Entertainment
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Affresh
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Wakefern (ShopRite)
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REI
Financial Services
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Charles Schwab
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Bank of the West
Telecom
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AT&T
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T-Mobile
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Sprint
05 WHAT OTHERS ARE SAYING ABOUT ME
Blake has that rare gift of being able to not just get quickly to the heart of a business problem, but to proactively rally the right resources and build creative and effective solutions.
He's a great person to have on your team — a sharp, restless thinker who quickly earns the respect of all around him.
Andy Semons
Partner, Head of Strategy at IPNY
CONTACT
Want to explore how I can help you propel your company ahead with smarter marketing? Just complete this form or email me at blake.park@gmail.com, and I'll get back to you. Pronto.
Looking forward!